
Seminar 8 quiz (strategy and globalisation)
Authored by Tabitha Smith
Business
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Given a scenario where a multinational company is facing a global economic crisis, what strategic considerations should the company prioritize to maintain its competitive advantage?
Focus solely on cost-cutting measures without considering market expansion.
Ignore global trends and concentrate only on local operations.
Develop adaptive strategies that address both global and local challenges, leveraging globalisation to find new opportunities.
Reduce investment in innovation and research.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company is experiencing a period of market decline. Which of the following approaches best demonstrates strategic thinking appropriate for this situation?
Continue with the same business model without any changes.
Analyze the causes of decline and implement strategies such as diversification, cost leadership, or market repositioning.
Increase prices to compensate for lost revenue.
Reduce product quality to save costs.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Analyze the impact of the COVID-19 pandemic on the tourism industry by comparing the crises faced by Macau, Hilton Hotels, and Disney. What common strategic challenge did these organizations encounter, and how might they have planned to address it?
All three organizations faced a significant reduction in revenue and customer engagement, requiring them to implement crisis management strategies such as cost-cutting, temporary closures, or layoffs.
Only Macau experienced a crisis, while Hilton and Disney continued to operate normally.
The main challenge was an increase in tourism, leading to overcapacity issues.
The organizations benefited financially from the pandemic due to increased demand for local tourism.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Given the information about Macau’s casino revenue dropping by 88% and hotel occupancy falling below 15% at the end of February 2020, propose a strategic plan that could help Macau’s tourism industry recover from such a crisis.
Diversify tourism offerings beyond gaming, implement health and safety protocols, and launch targeted marketing campaigns to attract both domestic and international tourists.
Increase the number of casinos to attract more tourists.
Reduce hotel prices to unsustainable levels without any other changes.
Ignore the crisis and wait for tourists to return naturally.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company is experiencing a significant decline in performance. As a strategic leader, which combination of decline management strategies would you use to address the situation, and why might these be effective?
Implement turnaround strategies to restore performance and divestment strategies to shed unprofitable assets.
Focus only on pre-disaster readiness and ignore current issues.
Develop only emergency management plans without considering long-term solutions.
Rely solely on post-disaster evaluation without taking immediate action.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consider a scenario where a company postpones maintenance tasks during a crisis. What strategic reasoning should guide the company to ensure service quality is not compromised?
Only perform maintenance when equipment breaks down
Postpone all maintenance indefinitely
Carefully select which maintenance tasks can be delayed without affecting essential operations or service quality
Eliminate the maintenance department entirely
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Evaluate the role of government support, such as subsidies, in helping businesses survive a pandemic. What is the strategic benefit of providing subsidies until the end of the crisis?
It allows businesses to ignore all other crisis management strategies
It provides temporary financial relief, helping businesses maintain operations and employment until normal conditions return
It forces businesses to close permanently
It only benefits large corporations
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