Corporate Identity and Branding

A brand launches a social responsibility campaign but is caught using unethical labor. This is an example of failure in which area?

• A. Ethical Issues

• B. Corporate Ethics

• C. Ethical Conduct

• D. Ethical Branding

Which of the following companies best exemplifies a cohesive corporate identity by consistently aligning its mission, visual branding, and corporate values across all platforms?

• A. PepsiCo

• B. Apple

• C. Volkswagen

• D. Nokia

Corporate identity differs from corporate image in that identity is:

• A. Based solely on external advertising

• B. Entirely subjective to public perception

• C. Internally defined and strategically designed

• D. Only relevant during crises

Which global company is often cited as a thought leader due to its pioneering role in sustainable fashion and ethical branding?

• A. Shein

• B. H&M

• C. Patagonia

• D. Zara

What makes corporate reputation more challenging to manage than identity or image?

• A. It is controlled only by internal branding teams

• B. It is based entirely on advertising budgets

• C. It is shaped by public perception and not fully controllable

• D. It changes only once every few years

Which brand is widely considered a case study in successful reputation recovery after a crisis? Can select more than one answer.

• A. Nestlé (Maggi noodles ban in India)

• B. British Petroleum (BP oil spill)

• C. Samsung (Galaxy Note 7 explosion)

• D. Apple (Unethical labour practices)

According to the Reputation Quotient (RQ) model, which of the following is not one of the six dimensions?

• A. Financial Performance

• B. Product Innovation

• C. Emotional Appeal

• D. Social Responsibility

Which of the following companies faced a major reputation crisis due to unethical data handling, prompting the need for transparent communication?

• A. Amazon

• B. TikTok

• C. Facebook (Meta)

• D. Microsoft

A company that proactively shares updates and performance reports is applying which reputation management strategy?

• A. Ethical Conduct

• B. Thought Leadership

• C. Transparent Communication

• D. Stakeholder Engagement

The concept of corporate image is best illustrated by:

• A. Internal policies and employee handbooks

• B. Stakeholders’ perceptions formed from external communication and media

• C. Annual shareholder reports

• D. CEO’s mission statement