IMC Objectives Quiz

IMC Objectives Quiz

University

•

30 Qs

quiz-placeholder

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IMC Objectives Quiz

IMC Objectives Quiz

Assessment

Quiz

•

Business

•

University

•

Practice Problem

•

Easy

Created by

Rose MohamadNoor

Used 1+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of IMC objectives?

Set product prices

Guide internal hiring

Influence customer attitudes and behaviours

Determine packaging

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a typical IMC objective?

Reduce staff turnover

Increase brand awareness

Improve HR efficiency

Reduce manufacturing time

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

IMC objectives differ from marketing objectives because they focus on:

Product quality

Pricing strategy

Communication outcomes

Market entry strategy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an example of a communication-based objective?

Achieve 20% market share

Increase ad recall by 40%

Open 5 new stores

Reduce logistics costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In IMC, behavioural objectives might include:

Awareness creation

Attitude change

Trial purchase or repeat buying

Product diversification

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 'objective-and-task' budgeting method is based on:

Guesswork

Competitor spending

Setting objectives and identifying related costs

Historical pricing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which budgeting method is considered most strategic?

Arbitrary allocation

Affordability

Objective-and-task

Fixed percentage

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