Tourism and Consumer Behavior Quiz

Imagine a lively group of senior citizens, including our friends Kai, Oliver, and Benjamin, who decide to book a fabulous cruise to unwind and escape their daily grind. This delightful adventure is a perfect example of a:

• Push factor – Escape from mundane environment

• Pull factor – Novelty

• Pull factor – Education

• Push factor – Prestige

Imagine Daniel, a curious traveler, sets off on an adventure to Japan, lured by the enchanting beauty of cherry blossoms after spotting some captivating ads online. This delightful journey reflects a:

• Pull factor – Destination attribute

• Push factor – Social interaction

• Push factor – Relaxation

• Pull factor – Price promotion

Imagine Arjun and Priya are planning a magical vacation to Disneyland, where the rides are thrilling and the accommodations are perfect for kids! What do you think influences their choice to visit this enchanting place?

• Culture

• Family life cycle stage

• Personality

• Social class

Imagine Benjamin and Anika are planning a lavish getaway to a luxury resort in Palawan, where high-income travelers indulge in premium service. Can you guess what kind of segmentation this is based on?

• Lifestyle

• Social class

• Age and gender

• Personality

Hey there, coffee lovers! Did you know that Starbucks is a hit in the Philippines? That's right! Filipinos love to gather and socialize over a warm cup of coffee. This delightful trend shows the effect of:

• Cultural lifestyle fit

• Reference group influence

• Self-concept alignment

• Power distance index

Meet Luna, a millennial traveler with a passion for the planet! She's all set to embark on an exciting eco-tour in Bali, a choice that perfectly aligns with her deep-rooted environmental values. What does this adventurous decision say about her?

• Personality and self-concept

• Family life cycle stage

• Social class status

• Reference group pressure

Imagine Anika, a young professional with a passion for travel, excitedly books a trip after seeing her favorite travel influencer rave about it. What do you think influenced her decision the most?

• Cultural values

• Personality type

• Reference groups

• Social class norms

Imagine Benjamin and Nora are tasked with organizing a spectacular 200-person conference in the beautiful city of Cebu. They dive into the exciting world of negotiating with suppliers and reviewing proposals to make this event unforgettable. This thrilling process refers to:

• Organizational buying behavior

• Individual consumer behavior

• Group leisure tourism

• Relationship marketing

Imagine Evelyn is on a quest to find the perfect hotel for her upcoming vacation. She dives into comparing hotel rates, reading reviews, and checking out the amenities before making her choice. What stage of the decision-making process is Evelyn in?

• Information search

• Alternative evaluation

• Purchase decision

• Post-purchase evaluation

Imagine you're a guest at a fabulous hotel, and after your stay, you receive a delightful thank-you email along with a tempting discount voucher to encourage you to return. This clever strategy is all about boosting:

• Service quality

• Customer satisfaction

• Post-purchase engagement

• All of the above