AHC 3714 - UNIT 1

What is the definition of healthcare marketing?

• Selling medical equipment

• Strategic communication to attract and retain patients

• Hiring healthcare staff

• Managing hospital finances

Which of the following is a key channel in healthcare marketing?

• Real estate

• Social media

• Agriculture

• Manufacturing

What is the general definition of marketing?

• Selling products at high prices

• Identifying and satisfying customer needs profitably

• Creating advertisements

• Managing employees

Which concept focuses on mass production and efficiency?

• Product Concept

• Selling Concept

• Production Concept

• Marketing Concept

Which element of the marketing mix refers to the cost to the patient?

• Product

• Price

• Place

• Promotion

What does the 'Place' element in healthcare marketing refer to?

• The cost of services

• The location and method of service delivery

• The promotional strategy

• The staff involved

Which concept emphasizes quality and innovation in healthcare?

• Production Concept

• Product Concept

• Selling Concept

• Societal Marketing Concept

What is an example of physical evidence in healthcare marketing?

• Online booking system

• Clean facilities and branded uniforms

• Staff training

• Pricing packages

Which concept balances profit, patient satisfaction, and societal welfare?

• Marketing Concept

• Selling Concept

• Societal Marketing Concept

• Product Concept

What is considered a 'need' in healthcare?

• Cosmetic surgery

• Private hospital rooms

• Emergency surgery

• Wellness retreats