Definition of a Logo

A logo is:

• a symbol or design that represents a company or organization

• a type of food

• a musical instrument

• a kind of vehicle

A logo is an _______ symbol. (as seen in media formats such as print, television, business cards, etc.)

• identifying

• expensive

• temporary

• invisible

Logos represent the identity of an organization, product, brand, or idea. What organization, product, brand, or idea does this logo represent?

• PlayStation

• Xbox

• Nintendo

• Sega

Logos represent the identity of an organization, product, brand, or idea. What organization, product, brand, or idea does this logo represent?

• Kellogg's

• Nestle

• Quaker

• General Mills

Logos represent the identity of an organization, product, brand, or idea. What organization, product, brand, or idea does this logo represent?

• The White House

• The Capitol

• The Pentagon

• The Supreme Court

Logos represent the identity of an organization, product, brand, or idea. What organization, product, brand, or idea does this logo represent?

• NBC

• CBS

• ABC

• FOX

According to the Golden Rules of Logo Design, what is the most important principle to follow when designing a logo? Keep it ________, keep it ________, keep it ________.

• simple

• colorful

• complex

• expensive

According to the Golden Rules of Logo Design, logos should be effective at which scales?

• large and small scale

• only large scale

• only small scale

• medium scale only

According to the Golden Rules of Logo Design, logos should be effective in which color formats?

• color and black & white

• only in color

• only in grayscale

• only in neon colors

Which of the following Apple logos is the most recent?

• The detailed black and white logo with a scene

• The colorful striped apple logo

• The silver, simple apple logo