Market Segmentation and Target Market Test Review

Vocabulary: Read the definitions below and fill in the blank with the correct vocabulary word listed in the Word Bank. 1. ______ : Dividing customers into groups based on shared traits.

• Market Segmentation

• Product Placement

• Brand Loyalty

• Direct Marketing

Vocabulary: Read the definitions below and fill in the blank with the correct vocabulary word listed in the Word Bank. 2. ______ : A specific group of consumers a business aims to reach.

• Target Market

• Revenue

• Product Mix

• Brand Loyalty

Vocabulary: Read the definitions below and choose the correct vocabulary word listed in the Word Bank. 3. Emotional and behavioral commitment to a brand.

• Brand Loyalty

• Brand Awareness

• Brand Equity

• Brand Extension

Vocabulary: Read the definitions below and fill in the blank with the correct vocabulary word listed in the Word Bank. Word Bank: Psychographic Segmentation, Target Market, Market Segmentation, Geographic Segmentation, Positioning, Rational Buying Motives, Benefits Sought, Usage Level, Brand Loyalty 4. ______ : Specific advantages customers look for in a product.

• Benefits Sought

• Brand Loyalty

• Geographic Segmentation

• Rational Buying Motives

Vocabulary: Read the definitions below and fill in the blank with the correct vocabulary word listed in the Word Bank. 5. ______ : Dividing markets based on lifestyle and interests.

• Psychographic Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Behavioral Segmentation

Vocabulary: Read the definitions below and choose the correct vocabulary word listed in the Word Bank. Word Bank: Psychographic Segmentation, Target Market, Market Segmentation, Geographic Segmentation, Positioning, Rational Buying Motives, Benefits Sought, Usage Level, Brand Loyalty 6. ______ : The extent to which a customer uses a product or service (e.g., light, medium, heavy). A. Psychographic Segmentation B. Brand Loyalty C. Benefits Sought D. Usage Level

• Psychographic Segmentation

• Brand Loyalty

• Benefits Sought

• Usage Level

Vocabulary: Read the definitions below and fill in the blank with the correct vocabulary word listed in the Word Bank.
Word Bank: Psychographic Segmentation, Target Market, Market Segmentation, Geographic Segmentation, Positioning, Rational Buying Motives, Benefits Sought, Usage Level, Brand Loyalty

7. ______ : How a company wants customers to think and feel about its product or brand.

A. Positioning
B. Market Segmentation
C. Brand Loyalty
D. Usage Level

• Positioning

• Market Segmentation

• Brand Loyalty

• Usage Level

Vocabulary: Read the definitions below and fill in the blank with the correct vocabulary word listed in the Word Bank. 8. ______ : Dividing a market based on location (e.g., city, region, country).

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

9. _________________: Statistical data about a population, such as age, gender, and income.

• Demographics

• Geography

• Psychographics

• Sociology

Businesses can successfully market to everyone the same way.

• True

• False