Desain Brief
Authored by AZIZAH WINA SRIWINARSIH
Other
11th Grade
Used 2+ times
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40 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Apa yang dimaksud dengan identitas visual (visual identity)?
Segala bentuk komunikasi pemasaran melalui iklan di media massa
Seluruh citra dan informasi grafis yang menyampaikan karakter suatu merek
Strategi promosi penjualan untuk meningkatkan keuntungan
Semua aktivitas pemasaran yang melibatkan konsumen secara langsung
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Elemen yang termasuk dalam identitas visual suatu merek adalah…
Logo, palet warna, desain interior toko
Strategi pemasaran, analisis SWOT, laporan keuangan
Customer service, harga produk, promosi penjualan
Visi perusahaan, misi perusahaan, tujuan jangka panjang
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mengapa identitas visual penting bagi suatu merek?
Agar harga produk lebih tinggi dibanding pesaing
Untuk membedakan merek dari merek lain dan membentuk persepsi konsumen
Supaya perusahaan lebih mudah mencari investor
Karena merupakan syarat administratif dalam pendirian usaha
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Panduan resmi yang berisi aturan penggunaan elemen identitas visual disebut…
Marketing Plan
Standard Operating Procedure (SOP)
Graphic Standard Manual
Business Model Canvas
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Siapa yang biasanya ditugaskan untuk merancang identitas visual suatu brand?
Akuntan perusahaan
Desainer grafis
Manajer produksi
Konsultan hukum
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Contoh elemen identitas visual yang membantu konsumen mengenali merek dengan cepat adalah…
Struktur organisasi
Tipografi
Harga produk
Jumlah karyawan
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Salah satu tanda keberhasilan identitas visual adalah…
Konsumen dapat dengan mudah mengingat produk hanya dari sebagian elemen visualnya
Produk selalu lebih murah dibanding pesaing
Produk hanya dijual di lokasi tertentu
Perusahaan memiliki banyak cabang
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