Post-Quiz: Marketing Channels

What is a marketing channel?

• A TV advertisement promoting a product

• The pathway through which products move from producer to consumer

• The process of creating new products

• A method of pricing goods

Which of the following is an example of a direct channel (zero level)?

• Coca-Cola → Distributor → Retailer → Consumer

• Apple Online Store → Customer

• Producer → Wholesaler → Retailer → Consumer

• Nike → SM Department Store → Customer

Jollibee selling through GrabFood is an example of:

• Indirect channel

• Direct channel

• Intensive distribution

• Selective distribution

Which type of distribution strategy makes a product available in as many outlets as possible?

• Selective distribution

• Exclusive distribution

• Intensive distribution

• Hybrid distribution

Coca-Cola uses which type of distribution strategy?

• Intensive distribution

• Selective distribution

• Exclusive distribution

• Direct selling

In a one-level indirect channel, the flow usually looks like:

• Producer → Consumer

• Producer → Retailer → Consumer

• Producer → Wholesaler → Retailer → Consumer

• Producer → Agent → Wholesaler → Retailer → Consumer

Which of the following is an example of selective distribution?

• Coca-Cola in sari-sari stores

• Nike shoes sold in SM malls and official outlets

• Rolls Royce sold only at one or two showrooms

• A farmer selling vegetables directly to customers

Exclusive distribution works best for:

• Common household products like soap

• Luxury and high-prestige products like Rolex watches

• Perishable goods like milk

• Fast-moving consumer goods (FMCG)

Which brand is known for direct selling through representatives (door-to-door sales)?

• Avon

• Coca-Cola

• Samsung

• Uniqlo

What is the biggest disadvantage of direct channels for a company with millions of customers?

• It makes customers unhappy

• It is costly and difficult to reach all customers directly

• It lowers product quality

• It increases competition