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Post-Quiz: Marketing Channels

Authored by Ramy Maigue

Business

University

Used 2+ times

Post-Quiz: Marketing Channels
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25 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is a marketing channel?

A TV advertisement promoting a product

The pathway through which products move from producer to consumer

The process of creating new products

A method of pricing goods

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is an example of a direct channel (zero level)?

Coca-Cola → Distributor → Retailer → Consumer

Apple Online Store → Customer

Producer → Wholesaler → Retailer → Consumer

Nike → SM Department Store → Customer

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Jollibee selling through GrabFood is an example of:

Indirect channel

Direct channel

Intensive distribution

Selective distribution

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which type of distribution strategy makes a product available in as many outlets as possible?

Selective distribution

Exclusive distribution

Intensive distribution

Hybrid distribution

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Coca-Cola uses which type of distribution strategy?

Intensive distribution

Selective distribution

Exclusive distribution

Direct selling

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In a one-level indirect channel, the flow usually looks like:

Producer → Consumer

Producer → Retailer → Consumer

Producer → Wholesaler → Retailer → Consumer

Producer → Agent → Wholesaler → Retailer → Consumer

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is an example of selective distribution?

Coca-Cola in sari-sari stores

Nike shoes sold in SM malls and official outlets

Rolls Royce sold only at one or two showrooms

A farmer selling vegetables directly to customers

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