Week 8 Quiz 2 Design Principles

What is the term for the consistent use of the same visual elements throughout a design?

Which principle is described as the difference between elements in a design, such as color, size, or shape?

What is the primary function of creating a "visual hierarchy" in a design?

• To make the design more colorful.

• To use as many different fonts as possible.

• To organize information and guide the viewer's eye.

• To make the design intentionally complex.

You are designing a poster and want to create a connection between related elements, such as a headline and its corresponding text. Which design principle would you use?

• Contrast

• Repetition

• Proximity

• Alignment

What is the difference between symmetrical and asymmetrical balance?

• Symmetrical balance uses a central axis, while asymmetrical balance uses an off-center axis.

• Symmetrical balance is less formal than asymmetrical balance.

• Asymmetrical balance is easier to achieve than symmetrical balance.

• Symmetrical balance uses different weights on either side, while asymmetrical balance uses equal weights.

A web designer is building a contact form. They group the input fields for name, email, and phone number closely together and separate them from the "Submit" button using a larger space. Which design principle are they using to make the form easier to understand?

• Repetition

• Proximity

• Alignment

• Contrast

You notice a company's logo, website, and social media posts all use the same distinct blue color, font, and icon style. What is the most likely reason they are doing this?

• To create a random, unpredictable user experience.

• To create a visual identity through the principle of repetition.

• To limit the number of colors they have to choose from.

• To make the design look cluttered and busy.

When a designer uses a large, bold font for a headline and a small, light font for the body text, they are primarily trying to achieve what?

• Unnecessary visual clutter.

• High contrast and a clear visual hierarchy.

• A sense of symmetry.

• A monochromatic color scheme.

A design team is reviewing two versions of a digital ad. Version A uses a photo of a product, with the product name in a large, white font placed directly on top of the product. Version B uses the same photo, but the product name is in a large, black font placed in a clear area of negative space. Which version is better from a design principles perspective and why?

• Version A is better because the text is placed directly on the product for emphasis.

• Version B is better because it demonstrates good contrast, making the text more legible.

• Both versions are equally effective as they use the same font and image.

• Neither version is effective because a black font should never be used.

What is the CRAP acronym used to remember the four core design principles?

• Contrast, Rhythm, Alignment, Proximity

• Contrast, Repetition, Alignment, Proximity

• Color, Repetition, Abstraction, Proximity

• Contrast, Repetition, Affinity, Position