CH 9

Which of the following is the best definition of a product in marketing?

• A physical good only, such as food or furniture

• A tangible or intangible bundle of attributes that satisfies consumer needs in exchange for value

• Any service provided for free to a customer

• An intangible promise between a company and its employees

Which is an example of a nondurable good?

• Furniture

• Food

• Car

• Washing machine

Which is an example of a durable good?

• Laundry detergent

• Gasoline

• Refrigerator

• Candy

Which of the following is considered a service?

• Candy bar

• Doctor’s exam

• Gasoline

• Furniture

Which consumer product is defined as low-cost, purchased frequently, with minimal effort?

• Specialty product

• Unsought product

• Convenience product

• Shopping product

Laundry detergent, candy, and toothpaste are examples of:

• Specialty products

• Convenience products

• Unsought products

• Shopping products

A consumer who compares alternatives based on price, quality, and style before purchase is buying a:

• Convenience product

• Shopping product

• Specialty product

• Unsought product

Furniture, clothing, and major appliances are examples of:

• Shopping products

• Specialty products

• Unsought products

• Convenience products

A specialty product is characterized by:

• Low brand loyalty, frequent purchase

• Strong brand loyalty and consumer willingness to make special effort

• Low price and low involvement

• Products consumers don’t know about

Luxury cars, designer handbags, and rare collectibles are examples of:

• Shopping products

• Specialty products

• Unsought products

• Convenience products