CH 9
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Other
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University
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Practice Problem
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Easy
Talia Gosselin
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33 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the best definition of a product in marketing?
A physical good only, such as food or furniture
A tangible or intangible bundle of attributes that satisfies consumer needs in exchange for value
Any service provided for free to a customer
An intangible promise between a company and its employees
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is an example of a nondurable good?
Furniture
Food
Car
Washing machine
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is an example of a durable good?
Laundry detergent
Gasoline
Refrigerator
Candy
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is considered a service?
Candy bar
Doctor’s exam
Gasoline
Furniture
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which consumer product is defined as low-cost, purchased frequently, with minimal effort?
Specialty product
Unsought product
Convenience product
Shopping product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Laundry detergent, candy, and toothpaste are examples of:
Specialty products
Convenience products
Unsought products
Shopping products
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A consumer who compares alternatives based on price, quality, and style before purchase is buying a:
Convenience product
Shopping product
Specialty product
Unsought product
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