Week 13

In the marketing mix, "People" refers to:

• Employees and customers involved in the business

• Suppliers only

• Government and regulators

• Competitors in the industry

In services, “Place” is best described as:

• The advertisement shown on social media

• The physical or digital location where the product/service is delivered

• The price at which the product is sold

• The people who work for the company

A restaurant training its staff to give better customer service is focusing on which “P”?

• Place

• People

• Product

• Promotion

Which of the following is an example of “Place” in marketing?

• A mall kiosk where a business sells its products

• The price discount offered to customers

• The employees working as cashiers

• The business logo

Customers judging a service by how employees treat them is related to which factor?

• Place

• Promotion

• People

• Process

Market segmentation based on age, gender, income, or education is called:

• Behavioral segmentation

• Geographic segmentation

• Demographic segmentation

• Psychographic segmentation

Segmenting a market by lifestyle, interests, and values refers to:

• Geographic segmentation

• Psychographic segmentation

• Demographic segmentation

• Behavioral segmentation

A company targeting consumers in urban vs. rural areas uses which segmentation?

• Behavioral

• Demographic

• Geographic

• Psychographic

A coffee shop offering discounts to loyal customers is applying:

• Behavioral segmentation

• Psychographic segmentation

• Demographic segmentation

• Geographic segmentation

A toy company creating products mainly for children aged 3–7 years old is using:

• Geographic segmentation

• Demographic segmentation

• Psychographic segmentation

• Behavioral segmentation