Week 13

Week 13

12th Grade

15 Qs

quiz-placeholder

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Week 13

Week 13

Assessment

Quiz

Business

12th Grade

Practice Problem

Hard

Created by

JHON EDWARD VARGAS

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the marketing mix, "People" refers to:

Employees and customers involved in the business

Suppliers only

Government and regulators

Competitors in the industry

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In services, “Place” is best described as:

The advertisement shown on social media

The physical or digital location where the product/service is delivered

The price at which the product is sold

The people who work for the company

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A restaurant training its staff to give better customer service is focusing on which “P”?

Place

People

Product

Promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of “Place” in marketing?

A mall kiosk where a business sells its products

The price discount offered to customers

The employees working as cashiers

The business logo

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customers judging a service by how employees treat them is related to which factor?

Place

Promotion

People

Process

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market segmentation based on age, gender, income, or education is called:

Behavioral segmentation

Geographic segmentation

Demographic segmentation

Psychographic segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmenting a market by lifestyle, interests, and values refers to:

Geographic segmentation

Psychographic segmentation

Demographic segmentation

Behavioral segmentation

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