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SM-C6-StrategyImplementation

Authored by Ton Huynh

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SM-C6-StrategyImplementation
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50 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is NOT a strategic marketing decision during implementation?

Pricing strategy
Product positioning
Dividend payout policy
Market segmentation

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which marketing activity is especially important for strategy implementation?

Segment markets effectively
Expand fixed assets
Increase dividends
Write down goodwill

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Social media marketing emphasizes:

One-way communication
Two-way relationship building with customers
Only TV advertising
Ignoring amateur content

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which company used 'Tweet a Coffee' as a social media initiative?

JetBlue
Starbucks
Zappos
SpaceX

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is a threat of social media marketing?

Customer engagement
Negative publicity spreading quickly
Building authenticity
Cheaper communication

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Market segmentation is defined as:

Subdividing a market into distinct subsets of customers
Setting the dividend payout ratio
Developing perceptual maps
Preparing projected balance sheets

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which is NOT a common base for market segmentation?

Geographic
Demographic
Accounting ratios
Psychographic

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