SM-C6-StrategyImplementation

Which of the following is NOT a strategic marketing decision during implementation?

• Pricing strategy
• Product positioning
• Dividend payout policy
• Market segmentation

Which marketing activity is especially important for strategy implementation?

• Segment markets effectively
• Expand fixed assets
• Increase dividends
• Write down goodwill

Social media marketing emphasizes:

• One-way communication
• Two-way relationship building with customers
• Only TV advertising
• Ignoring amateur content

Which company used 'Tweet a Coffee' as a social media initiative?

• JetBlue
• Starbucks
• Zappos
• SpaceX

Which of the following is a threat of social media marketing?

• Customer engagement
• Negative publicity spreading quickly
• Building authenticity
• Cheaper communication

Market segmentation is defined as:

• Subdividing a market into distinct subsets of customers
• Setting the dividend payout ratio
• Developing perceptual maps
• Preparing projected balance sheets

Which is NOT a common base for market segmentation?

• Geographic
• Demographic
• Accounting ratios
• Psychographic

A key benefit of segmentation is that it allows:

• Mass production and distribution
• Limited resources to be used effectively
• Increased fixed obligations
• Reduced customer service

Which is a retention-based tag used in segmentation?

• Customer lifetime value
• Customer attitude toward product
• Whether the customer is worth retaining
• Climate zone

Which component is NOT part of the marketing mix (4Ps)?

• Product
• Place
• Promotion
• Profit margin