Market analysis

What is market size?

• The number of competitors in the market

• The total demand for a product or service

• The price range of a product

• The marketing budget of a company

What does growth potential mean?

• How fast a market can develop in the future

• The risks of losing market share

• The average profit of a company

• The total number of customers today

What word describes "the desires and requirements of customers"?

• Opportunities

• Threats

• Customer needs

• Segmentation

A new eco-friendly drink is in high demand. It is a...

• Threat

• Opportunity

• Competitor

• Market trend

Strong competition and new regulations are examples of...

• Forces

• Opportunities

• Threats

• Growth potential

What is a trend?

• A competitive strategy

• A direction in which the market is evolving

• A customer need

• A business weakness

Starbucks and Costa Coffee are...

• Segments

• Competitors

• Opportunities

• Threats

Dividing a market into groups of customers is called...

• SWOT

• Segmentation

• PESTLE

• Growth

SWOT stands for...

• Strategy, Work, Options, Trends

• Strengths, Weaknesses, Opportunities, Threats

• Sales, Workforce, Objectives, Targets

• Size, Wealth, Organization, Technology

The PESTLE analysis does NOT include...

• Political

• Environmental

• Legal

• Marketing