
Pricing Strategies Quiz

Quiz
•
Other
•
University
•
Hard
rodelyn alianza
Used 1+ times
FREE Resource
25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the primary focus of cost-plus pricing?
Minimizing production costs
Calculating expected profit easily
Setting prices based on customer demand
Maximizing market penetration
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which pricing strategy involves setting a price point at which a business earns zero profit?
Target Profit Pricing
Break-Even Pricing
Value-Based Pricing
Market Skimming Pricing
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the selling price per unit in Example 1 for ABC Company?
Php 300
Php 250
Php 200
Php 400
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In market penetration pricing, what is the typical pricing strategy?
Low price to secure high volumes
Prices set to skim profits
High price, low volumes
Prices based on customer perception
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What does value-based pricing primarily consider?
Cost of production
Market competition
Historical pricing trends
Customer perception of value
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT a type of pricing adjustment strategy?
Market Skimming Pricing
Discount Pricing
Psychological Pricing
Geographical Pricing
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the formula for target profit pricing?
Selling Price - Target Profit
Selling Price - Variable Cost
Target Profit + Selling Price
Fixed Cost + Variable Cost + Target Profit
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