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Wed 9/10 Exit Ticket S&E Marketing

Authored by Morgan Nelson

Business

9th - 12th Grade

Used 1+ times

Wed 9/10 Exit Ticket S&E Marketing
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7 questions

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1.

DROPDOWN QUESTION

30 sec • 1 pt

A brand name should be (a)   .

Distinctive

Common

Generic

2.

DROPDOWN QUESTION

30 sec • 1 pt

A brand name should be (a)   .

Recognizable

Unrecognizable

Confusing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a BRAND?

A type of product

A marketing strategy

A name, term, design, or symbol that identifies a business or organization

A financial asset

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for customers to easily recognize a company's branded products when they make repeat purchases?

It helps in building brand loyalty and trust.

It increases the production cost.

It confuses the customers.

It reduces the brand's market presence.

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

a new product launched using an established brand name

Brand Equity

Brand

Brand Extension

Brand Identifier

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is branding?

A method to generate new business

A strategy to increase sales of a product

A combination of elements that identifies a business and sets it apart from competitors

A process of creating a logo for a company

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a brand extension?

A combination of manufacturer, private distributor, and generic brands

A strategy that combines one or more brands in the manufacture of a product

A branding strategy that uses an existing brand name to promote a new product

A legal authorization to use a brand name for a fee

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