Wed 9/10 Exit Ticket S&E Marketing

A brand name should be (a)   .

• Distinctive
• Common

• Generic

A brand name should be (a)   .

• Recognizable
• Unrecognizable

• Confusing

What is a BRAND?

• A type of product

• A marketing strategy

• A name, term, design, or symbol that identifies a business or organization

• A financial asset

Why is it important for customers to easily recognize a company's branded products when they make repeat purchases?

• It helps in building brand loyalty and trust.

• It increases the production cost.

• It confuses the customers.

• It reduces the brand's market presence.

a new product launched using an established brand name

• Brand Equity

• Brand

• Brand Extension

• Brand Identifier

What is branding?

• A method to generate new business

• A strategy to increase sales of a product

• A combination of elements that identifies a business and sets it apart from competitors

• A process of creating a logo for a company

What is a brand extension?

• A combination of manufacturer, private distributor, and generic brands

• A strategy that combines one or more brands in the manufacture of a product

• A branding strategy that uses an existing brand name to promote a new product

• A legal authorization to use a brand name for a fee