Media and Advertising Basics Quiz

What is media?

• Ways we get messages and information

• A kind of sport

• A type of food

• A science experiment

Which of these is an example of media?

• A tree

• A pencil

• TV

• A car

What does it mean to analyze something?

• To ignore it

• To throw it away

• To look closely to understand it better

• To build it

Who is an advertiser?

• A person who delivers mail

• Someone who sells cars

• A teacher in school

• A person or company that tries to get people to buy something

What is an emotional appeal in an ad?

• An ad that makes you feel something

• An ad that is very long

• An ad that shows prices only

• An ad with no pictures

Which feeling might an emotional appeal ad try to create?

• Happy or sad

• Hungry

• Bored

• Sleepy

What is social proof in advertising?

• Showing other people using a product, especially celebrities

• Showing animals using a product

• Showing a map

Why do advertisers use scarcity and urgency?

• To make you act fast because there are only a few left or a deal ends soon

• To make you wait

• To show you the weather

• To tell you the history of the product

What does repetition in ads mean?

• Seeing or hearing the same message many times

• Giving you a free sample

• Telling you different things every time

• Showing only one picture

What is personalization in ads?

• Ads made just for you or people like you

• Ads only for adults

• Ads without pictures

• Ads in a foreign language