MKTG 1.6

What is the primary purpose of advertising?

• To create new products

• To call attention to products, services, or ideas using paid media

• To transport goods to customers

• To design company logos

Which term refers to a name, term, design, symbol, or other feature that identifies a seller’s good or service?

• Distribution

• Brand

• Promotion

• Advertising

What does distribution primarily involve?

• Creating advertisements

• Categorizing, sorting, and transporting goods

• Designing product logos

• Mass producing goods

Mass production is best described as:

• Promoting products to customers

• Using technology and assembly lines to make large quantities of the same product

• Distributing goods to retailers

• Creating unique, custom products

Which process is defined as the creation of usable goods?

• Promotion

• Production

• Advertising

• Distribution

Promotion is mainly intended to:

• Inform potential customers about a product or service and its expected results

• Manufacture goods in large quantities

• Transport goods to stores

• Design product packaging

Which of the following best describes the relationship between advertising and promotion?

• Advertising is a type of promotion

• Promotion is a type of advertising

• They are unrelated concepts

• Advertising is only used for services, not products

How does mass production benefit companies in terms of efficiency?

• It allows for the creation of unique products for each customer

• It increases the speed and reduces the cost of producing large quantities of the same product

• It focuses on advertising strategies

• It eliminates the need for distribution

Why is branding important for a business?

• It helps identify and distinguish a seller’s goods or services from competitors

• It increases transportation costs

• It reduces the need for advertising

• It focuses only on product design

If a company wants to ensure its products reach customers quickly and safely, which business function should it focus on improving?

• Advertising

• Distribution

• Branding

• Promotion