
MKTG 1.6
Authored by Amanda Rideaux
Other
12th Grade
Used 1+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of advertising?
To create new products
To call attention to products, services, or ideas using paid media
To transport goods to customers
To design company logos
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term refers to a name, term, design, symbol, or other feature that identifies a seller’s good or service?
Distribution
Brand
Promotion
Advertising
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does distribution primarily involve?
Creating advertisements
Categorizing, sorting, and transporting goods
Designing product logos
Mass producing goods
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mass production is best described as:
Promoting products to customers
Using technology and assembly lines to make large quantities of the same product
Distributing goods to retailers
Creating unique, custom products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which process is defined as the creation of usable goods?
Promotion
Production
Advertising
Distribution
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotion is mainly intended to:
Inform potential customers about a product or service and its expected results
Manufacture goods in large quantities
Transport goods to stores
Design product packaging
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best describes the relationship between advertising and promotion?
Advertising is a type of promotion
Promotion is a type of advertising
They are unrelated concepts
Advertising is only used for services, not products
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