MR 2

IN STP, P stands for _____

Which of the following are psychographic segmentation?

• time zone

• ethinicity

• values

• hobbies

If only one segment is concentrated, it is called as _____ marketing

• mass

• differentiated

• niche

• local

Goods bought less frequently after comparing are called

• convenience

• shopping

• luxury

• speciality

Life insurance is example of ____ goods

• convenience

• shopping

• luxury

• unsought

FMCG accounts for _____ % of GDP

FMCG is the _____ largest sector in economy

• 1

• 2

• 3

• 4

The consumer that buys after planning is called _____ buyer

• impulsive

• rational

• planner

• loyal

Big Bazar is an example of _____

• independent retailer

• chain store

• cooperative store

• none of the above

Who is Worlds largest retailer?