Professional Selling Process and Evolution Quiz #1
Quiz
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Other
•
12th Grade
•
Practice Problem
•
Easy
Wesley Estes
Used 1+ times
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main focus of the Customer Era (1985-Today) in the evolution of selling?
Building rapport with customers
Focusing on the product and how it fits needs
Making sales more 'pushy'
Reducing risks of purchase
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do buyers expect a high level of expertise from salespeople in the modern era?
Because of the pyramid: Code of Ethics, Scientific Principles, Body of Knowledge, Systematic Procedures, and Common Language
Because sales are always pushy
Because products are always expensive
Because customers do not care about rapport
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did the focus of selling change from the Product Era to the Sales Era?
It shifted from focusing on the product to focusing on the ability of salespeople and not the product.
It shifted from focusing on customer rapport to focusing on product features.
It shifted from wholesale to retail sales.
It shifted from business-to-business to personal selling.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does SWOT analysis stand for in marketing?
Strengths, Weaknesses, Opportunities, Threats
Sales, Wants, Operations, Targets
Strategy, Work, Organization, Tactics
Services, Worth, Options, Trends
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the 5 P’s of the Market Mix Strategies?
Product
Price
Place/Distribution
Profit
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main difference between a pull strategy and a push strategy in promotion?
Pull strategy targets wholesalers, while push strategy targets end users
Pull strategy creates demand for end users, while push strategy creates demand for wholesalers/retailers
Pull strategy is only used for new products, while push strategy is for old products
Pull strategy focuses on price, while push strategy focuses on product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best defines a product in marketing?
Only a physical good
Any tangible good, service, or information that creates value for a customer
Only a service provided to customers
Only information shared with customers
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