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BRANDING DEVELOPMENT STRATEGIES

Authored by SITI NURUL IZZATI BINTI HANAFI .

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BRANDING DEVELOPMENT STRATEGIES
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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Khairul Aming launched “Sambal Nyet” and it became viral. Later, he expanded into ready-to-cook meals using the same brand. Which strategy is this, and what PLC stage does it reflect?

New Brand, Introduction

Line Extension, Growth

Brand Extension, Decline

Multibrand, Maturity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Zus Coffee began with coffee drinks and later introduced Zus Bottled Coffee and Zus Merchandise (mugs, tumblers) under the same name. Which strategy does this represent?

Brand Extension

Line Extension

Multibrand

New Brand

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The coffee industry is booming in Malaysia. To accommodate this trend, Farm Fresh introduced Barista Milk , a milk variant specially formulated for coffee shops. Previously, Farm Fresh was known mainly for fresh milk, but later it also launched yogurt drinks and plant-based soy milk, all under the same brand.

New Brand, to attract premium buyers

Line Extension, to offer more choices in the same category

Multibrand, to capture different segments

Brand Extension, to expand into a new category

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Shopee started with online shopping but later expanded into ShopeeFood and ShopeePay. Likewise, Grab began with GrabCar but grew into GrabFood, GrabMart, and GrabPay.

Question:
What strategy do both brands apply here?

Line Extension, because they add flavors

Brand Extension, because they use the same brand name in new categories

Multibrands, because they create multiple brandS

New Brand, because they start fresh in a new market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Scenario:
A tech company is well-known for its laptops. The market for laptops is reaching maturity, and sales are stable but not growing fast. The company wants to expand into tablets and smartphones while leveraging its strong reputation.

Question:
Which strategy best supports this move in the Growth/Maturity stage?

Line Extension, by adding new laptop sizes

Brand Extension, by using the same brand name in new product categories

Multibrands, by creating multiple laptop brands

New Brand, to target premium buyers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company sells DVD players. Sales are falling because people are streaming online. Customers no longer want physical discs.

Question:
What is the most strategic move?

Line Extension – launch DVD players with new colors

Brand Extension – use the brand to enter online streaming

Multibrands – launch multiple DVD brands

New Brand – create another DVD player brand

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Problem:
A detergent company is losing customers because competitors offer products for different needs: budget, premium, and eco-friendly. This company only has one brand and cannot serve all customer groups.

Question:
What is the best solution at the Maturity stage?

New Brand – launch a tech product

Line Extension – add new scents

Brand Extension – use the same brand for dishwashing liquid

Multibrands – create separate detergent brands for different segments

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