Seminar 3 Customer Buying Journey Quiz

In the year 2050, John is a marketing manager for a leading intergalactic corporation. He is explaining the customer buying journey in the context of virtual reality shopping to his team. He mentioned that it consists of five stages which are (a)   .

• Attention, Evaluation, Acquisition,

• Research, Comparison, Transaction,

• Interest, Decision, Action, Satisfa

• Awareness, Consideration, Purchase,

Imagine you are the owner of a futuristic tech company. Why would you want to use the customer buying journey model in your business strategy?

• To increase the costs of your advertising campaigns

• To limit the choices available to your customers

• To better understand how your customers interact with your business at different stages

• To confuse your customers with complex stages in the buying process

As a marketing strategist in a galactic retail conglomerate, what is a key challenge you might face when trying to understand the interstellar customer's purchasing journey?

• Customers prefer traditional inter-galactic advertising methods

• Customers do not use quantum devices for purchases

• Customers do not seek reviews from friends and alien species

• Customers expect personalized experiences across different planets

An intergalactic merchant wants to boost alien awareness about his cosmic goods during the trading process. He can achieve this by (a)   .

• ignoring interstellar surveys and galactic social media

• limiting holographic advertising options

• understanding alien demographics

• avoiding any form of holographic advertising

You are the marketing director of a space tourism company in the year 2050. What strategy would you use to enhance your brand's visibility during a potential space traveler's booking process?

• Ignore space traveler inquiries

• Conceal space traveler testimonials

• Avoid having an online presence on intergalactic platforms

• Share space traveler success stories and valuable information about space travel

You are operating an intergalactic trade hub. What could potentially cause a space trader to abandon their cargo pod during the final transaction phase?

• Requiring the space trader to register for a galactic pass and providing clear cost information

• Requiring the space trader to register for a galactic pass and having a complex transaction process

• Not revealing teleportation costs until the end and having a complex transaction process

• Providing clear cost information and having a simple transaction process

A local spaceship supplies store owner, Zorgon, is trying to understand the importance of long-term customer loyalty for his intergalactic business. He believes it is (a)   .

• More likely to sell products to existing customers

• More likely to sell products to new customers

• Not having a significant impact on his sales

• Not having any impact on customer retention

You are a brand manager for a cutting-edge tech company in the year 2050. Your brand often faces criticism on intergalactic social media platforms, while also receiving praise from satisfied customers across different planets. What would be a practical approach to handle this situation, especially during the advocacy stage of your brand?

• Being proactive in resolving issues and seeking positive messages

• Not engaging with customers on social channels

• Avoiding social media monitoring

• Ignoring negative reviews and not seeking positive messages

You are a brand manager in the year 2050 and you want to find out what people are saying about your brand during the advocacy stage in this digital era. What would be your first step?

• Ignore any feedback from customers

• Avoid any form of brand monitoring

• Subscribe to a paid service for social media monitoring

• Use a free service like Google Alerts

Imagine you are the owner of a futuristic tech company. What would be crucial for you to understand your customer's behavior during the time they are considering purchasing your advanced AI product?

• Ignoring customer feedback

• Performing market segmentation

• Reducing marketing efforts

• Using analytics and conducting surveys