Brand in Islam

Brand in Islam

University

10 Qs

quiz-placeholder

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Brand in Islam

Brand in Islam

Assessment

Quiz

Business

University

Medium

Created by

Joval Farras

Used 3+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of developing and promoting a brand that is consistent with Islamic values, principles, and beliefs is known as "Islamic branding."

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand equity is the unique impact a brand name has on a customer's reaction to a product or marketing campaign.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand Equity Dimensions: Differentiation, Relevance, Knowledge,

Pride

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a business decides to apply its present brand name to new items or modified products in new categories, this is known as "line extension."

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a business applies its current brand name to new product categories, shapes, colors, sizes, ingredients, or flavors, this is known as brand extension.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Multibrands: Within a single product category, businesses frequently promote a wide variety of brands

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

New brand: A company may believe that the strength of its existing brand name is waning, so a new brand name is needed

True

False

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