
Brand in Islam
Quiz
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Business
•
University
•
Medium
Joval Farras
Used 3+ times
FREE Resource
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of developing and promoting a brand that is consistent with Islamic values, principles, and beliefs is known as "Islamic branding."
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brand equity is the unique impact a brand name has on a customer's reaction to a product or marketing campaign.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brand Equity Dimensions: Differentiation, Relevance, Knowledge,
Pride
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a business decides to apply its present brand name to new items or modified products in new categories, this is known as "line extension."
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a business applies its current brand name to new product categories, shapes, colors, sizes, ingredients, or flavors, this is known as brand extension.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Multibrands: Within a single product category, businesses frequently promote a wide variety of brands
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
New brand: A company may believe that the strength of its existing brand name is waning, so a new brand name is needed
True
False
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