Brand in Islam

The process of developing and promoting a brand that is consistent with Islamic values, principles, and beliefs is known as "Islamic branding."

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Brand equity is the unique impact a brand name has on a customer's reaction to a product or marketing campaign.

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Brand Equity Dimensions: Differentiation, Relevance, Knowledge,

Pride

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When a business decides to apply its present brand name to new items or modified products in new categories, this is known as "line extension."

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When a business applies its current brand name to new product categories, shapes, colors, sizes, ingredients, or flavors, this is known as brand extension.

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Multibrands: Within a single product category, businesses frequently promote a wide variety of brands

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New brand: A company may believe that the strength of its existing brand name is waning, so a new brand name is needed

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When two well-known brand names from separate firms are put on the same product, this practice is known as co-branding.

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A private brand is a product brand that is sold exclusively in a particular store or chain of stores. These products are produced by different manufacturers, but are sold under the store's own brand

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Beliefs and values: Engaging customers on a deep and emotional level

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