2ND Q. REVIEWER

Which of the following refers to a distribution flow from the end consumer to the manufacturer?

• A. reverse channels

• B. direct distribution

• C. indirect distribution

• D. dual distribution

What is meant by the direct distribution channel?

• The manufacturer or producer distributes its products through various storefronts.

• The manufacturer or producer hires a broker in reselling its products in exchange for commissions.

• The manufacturer or producer adopts a wholesaling strategy in distributing its products.

• The manufacturer or producer directly distributes the product to the end consumer.

Which of the following is the primary reason why most businesses opt to sell their products through distribution channels?

• A. lack of salesforce

• B. lack of marketing ideas

• C. efficiency of distribution costs

• D. insufficient capital

Which is not a proper approach to adopting a reverse distribution channel?

• A. reducing

• B. reusing

• C. recycling

• D. refurbishing

Which of the following is not an objective of proper pricing?

• A. to attain the financial goals of the business

• B. to incur low production costs

• C. to be realistic and befit the realities of the economic situation in the country

• D. to resonate well with the other elements of the marketing mix

Which of the following is an approach employed in a cost-plus pricing strategy?

• mark-up pricing

• low-cost pricing

• premium pricing

• fixed pricing

Which of the following is considered as the most valuable resources of a business?

• profit

• customers

• employees

• executives

Which of the following consequences will result if a business decides to implement an incentive program for its employees?

• increase in business reputation

• motivated workforce

• revenue loss

• high employee turnover rate

The packaging of a product is wrapped so that it will not be infiltrated by moisture. Which function of product packaging is being referred to?

• A. protection

• B. convenience

• C. security

• D. information

A consumer complained about the spillage of the product from its container during its shipment. Which of the following roles was not satisfied by the product packaging?

• A. protection

• B. information

• C. convenience

• D. promotion