Learning Check: Marketing Plan

Dove promotes body positivity and self-esteem among women. Which type of non-traditional marketing does this fall under?

• Cause Marketing

• Event Marketing

• Person Marketing

• Place Marketing

Conducting customer interviews and surveys to gather firsthand insights is an example of:

• Market Segmentation

• Primary Research

• Quantitative Research

• Secondary Research

Maria buys a Samsung smartphone because it allows her to stay connected with her family through calls and messages. What is the core product/benefit?

• Touchscreen design

• Samsung brand name

• Ability to communicate

• One year warranty

When you buy a Toyota car, you get a free maintenance check-up and extended warranty. This benefit is part of the:

• Core product

• Actual product

• Augmented product

• Brand image

When a clothing brand positions itself as a symbol of confidence and self-expression, this strategy refers to:

• Product packaging

• Product positioning

• Market Segmentation

• Branding

A farmer sells fresh vegetables directly to customers in the local market without using any middleman. What type of distribution channel is used?

• Direct channel

• Indirect Chanel

• Dual Channel

• Intensive distribution

San Miguel Corporation produces beverages such as beer and soft drinks, which are then sold to supermarkets and restaurants. San Miguel Corporation is a:

• Retailer

• Wholesaler

• Manufacturer

• Distributor

Jollibee introduces a new burger with a unique spicy flavor to attract young customers.
Which element of the marketing mix does this represent?

• Product

• Price

• Place

• Promotion

A local coffee shop decides to open a new branch inside a mall to reach more customers. This decision is related to:

• Product

• Price

• Place

• Promotion

A milk tea shop sells its drinks at ₱49 instead of ₱50 to make the price look cheaper. What pricing strategy is being used?

• Psychological pricing

• Skimming pricing

• Penetration pricing

• Premium pricing