Learning Check: Marketing Plan

Learning Check: Marketing Plan

12th Grade

20 Qs

quiz-placeholder

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Learning Check: Marketing Plan

Learning Check: Marketing Plan

Assessment

Quiz

Business

12th Grade

Practice Problem

Easy

Created by

Kristelle Tolentino

Used 3+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Dove promotes body positivity and self-esteem among women. Which type of non-traditional marketing does this fall under?

Cause Marketing

Event Marketing

Person Marketing

Place Marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Conducting customer interviews and surveys to gather firsthand insights is an example of:

Market Segmentation

Primary Research

Quantitative Research

Secondary Research

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Maria buys a Samsung smartphone because it allows her to stay connected with her family through calls and messages. What is the core product/benefit?

Touchscreen design

Samsung brand name

Ability to communicate

One year warranty

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When you buy a Toyota car, you get a free maintenance check-up and extended warranty. This benefit is part of the:

Core product

Actual product

Augmented product

Brand image

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a clothing brand positions itself as a symbol of confidence and self-expression, this strategy refers to:

Product packaging

Product positioning

Market Segmentation

Branding

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A farmer sells fresh vegetables directly to customers in the local market without using any middleman. What type of distribution channel is used?

Direct channel

Indirect Chanel

Dual Channel

Intensive distribution

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

San Miguel Corporation produces beverages such as beer and soft drinks, which are then sold to supermarkets and restaurants. San Miguel Corporation is a:

Retailer

Wholesaler

Manufacturer

Distributor

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