UNIT 04 MPP_LO1 last half

According to the production concept, consumers will favor products that are:

• Available and highly affordable

• Highly innovative and stylish

• Backed by strong promotion

• Environmentally sustainable

The product concept emphasizes:

• Large-scale promotional efforts

• Delivering customer satisfaction and societal well-being

• Quality, performance, and innovative features

• Low prices and easy availability

The selling concept assumes that consumers will not buy unless:

• The product is inexpensive

• The company heavily promotes and sells it

• The product is of the highest quality

• The product benefits society

Which concept focuses on balancing company profits, customer satisfaction, and societal welfare?

• Product concept

• Societal marketing concept

• Marketing concept

• Selling concept

A new government regulation increasing business taxes would be categorized under which part of the PESTLE framework?

• Political

• Economic

• Technological

• Legal

In SWOT analysis, identifying “rising market demand for eco-friendly products” would fall under:

• Strength

• Weeknessess

• Opportunities

• Threats

Which of the following is the first step in the marketing process?

• Design a customer-driven marketing strategy

• Build profitable relationships and create customer delight

• Understand the marketplace and consumer needs and wants

• Capture value from customers to create profits

Which of the following involves creating brochures, flyers, and advertisements to promote products or services?

• Managing your brand

• Serving as media liaison

• Producing marketing and promotional materials

• Conducting campaign management

In PESTLE analysis, the ‘L’ stands for:

• Loyal

• Legal

• Leadership

• logistics

A company’s ability to maintain strong brand loyalty and customer trust is considered a __________ in SWOT analysis.