Midterm Examination: Environmental Marketing (60 Points)

Which of the following terms serves as the broadest, overarching term that encompasses all practices, such as a nationwide DENR campaign for Filipinos to join tree-planting activities?

• Green Marketing

• Sustainable Marketing

• Environmental Marketing

• Social Marketing

Sustainable Marketing is primarily rooted in which comprehensive framework for evaluating a company's performance, as exemplified by a Philippine coffee brand committed to its farmers, the watershed, and profit?

• The 4 Ps of Marketing

• The Triple Bottom Line (People, Planet, Profit)

• The Life Cycle Assessment (LCA)

• The Attitude-Behavior Gap

A local company selling reusable tote bags and highlighting how their use reduces plastic waste in coastal areas is a specific example of, as it focuses on the product's ecological attributes:

• Sustainable Marketing

• Environmental Marketing

• Green Marketing

• Corporate Social Responsibility (CSR)

The initial phase of environmental marketing (1970s), which was driven by government regulations, such as the initial push for companies to comply with the Ecological Solid Waste Management Act of 2000, is known as the:

• Proactive Phase

• Integrated Phase

What is the primary focus of Green Marketing, as seen in a brand of organic face wash highlighting its use of biodegradable ingredients?

• Social equity and fair labor practices.

• The ecological attributes of a specific product.

• The entire supply chain's carbon footprint.

• Long-term profit maximization.

The Ecological Solid Waste Management Act of 2000 (Republic Act No. 9003) in the Philippines is an example of what key driver that forced companies to act in the Reactive Phase?

• Consumer demand

• Competitive pressure

• Regulation

• Cost savings

A large Philippine conglomerate like Ayala Land investing in green building designs and renewable energy, seeing it as a long-term business advantage, is an example of which historical phase?

• Reactive Phase (1970s)

• Proactive Phase (1980s)

• CSR and Integration (1990s-2000s)

• Modern Era (Today)

A manufacturing company in Cavite adopting a more efficient water treatment process, resulting in lower operational costs, is primarily motivated by which aspect of the business case for environmental marketing?

• Enhanced brand reputation

• Competitive advantage

• Cost savings and Efficiency

• Risk Mitigation

When a local beauty brand like Human Nature builds its entire brand around being pro-Philippines, pro-poor, and pro-environment, it is leveraging which business benefit?

• Only cost savings

• Competitive Advantage/Differentiation

• Risk mitigation only

• Reacting to a government law

A major food chain like Jollibee or McDonald's switching to paper straws and compostable containers is widely publicized and well-received, primarily leading to:

• Lower raw material costs

• The Reactive Phase of marketing

• Enhanced Brand Reputation and Trust

• The Sin of Vagueness