Marketing quiziz

which of the following is a similarity betwwen a production orientation and a sales orientation?

• Both ignore the importance of assesing a firm's inernal capabilities

• both fail in a market where demand exceeds supply

• both lack an understanding of the needs and wants of the marketplace

which of the following is not true of publicity

• Corporations usally prefer not to generate publicity through press releases

• both profit and not-for-profit organizations seek publicity

• publicity is the effort to capture media attentions

Strategic retailing goals typically focus on which of the following?

• Increasing cost of goods sold

• Reducing return on assets or equity

• Reducing cost of goods sols

Which of the following is a function of marketing channel members?

• They aid retailers in creating time, place, and exchange utility for customers

• They aid downstream producers in marketing

• They attain economies of scale for producers through sepcializtion and division of labor

Which of the following statements if true of the development stage of the new-product development process?

• Cost decrease dramatically once a product idea enters the development stage

• The development stage involves examining the feasibility of manufacturing a product at an acceptable cost.

• The development stage invovles evaluating a new-product idea before creating a prototype

Which of the following refers to the organazation that correspond with present and potential customers about the merits and characteristics of their organnization and products?

• Promotion

• place

• pricing

Managing service quality is improtant for all except which of the following reasons?

• If service firms cannot meet demand, they can expand capacity

• if service firms cannot meet demand, they turn down prospective customers.

• If service firms cannot meet demand, service levels slip

Which of the following is not true of competitive advertising?

• Firms use competitive or brand adveritsing when a product enters the growth phase of the product life cycle

• Promotion becomes more informative and appeals less to emetions during the competitive advertising phase

• The goal of competitive advertising is to influence demand for a specific brand

The Rahman Company is a toy company that places ads in web-based, mobile, console, or handheld video games to advertise its toys and call attention to an issue of importance like recycling or protecting the environment. The rahman Company is using a media format know as which of the following?

• Infomercials

• Advergaming

• Podcast

The marketing manager at Ace Hardware works with Larsen Advertising to coordinate all promotional messages for a product or a service. For example to sell the new line of chainsaws, the marketing manager and Larsen Advertising make sure that all messages are consistent at every contact point at which Ace Hardware interatcs with the cosumers. This is an example of which of the following?

• AIDA

• 4 P's

• IMC