ENTREP - CHAPTER 8 - QUIZ 1

Product planning is best described as:

• Random decision-making about product color

• Systematic decision-making in developing and managing a product

• Guessing what the market wants

• Copying competitors’ products

Which of the following is not part of product planning?

• Identifying market opportunities

• Creating marketing programs

• Ignoring weak products

• Maintaining successful products

The combination of features, functions, and benefits of a product is called:

• Product mix

• Product components

• Product structure

• Product cycle

A smartphone’s camera, design, and battery life are examples of:

• Benefits

• Functions

• Features

• Brands

The level of product that represents the customer’s emotional meaning is called:

• Tangible product

• Augmented product

• Generic product

• Conceptual product

Durable goods are:

• Easily consumed and low-cost

• High-quality items that last for a long time

• Always intangible

• Used only once

Which of the following is an example of a non-durable good?

• Television

• Refrigerator

• Shampoo

• Car

Which of the following is an example of a non-durable good?

• Television

• Refrigerator

• Shampoo

• Car

A luxury car like a BMW is an example of which consumer product type?

• Shopping product

• Specialty product

• Convenience product

• Industrial product

Office printers and hand tools used in production are examples of______.

• Accessory equipment

• Raw materials

• Operating supplies

• Installations