ENTREP - CHAPTER 8 - QUIZ 1
Authored by Shiela Saga
Business
University
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product planning is best described as:
Random decision-making about product color
Systematic decision-making in developing and managing a product
Guessing what the market wants
Copying competitors’ products
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not part of product planning?
Identifying market opportunities
Creating marketing programs
Ignoring weak products
Maintaining successful products
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The combination of features, functions, and benefits of a product is called:
Product mix
Product components
Product structure
Product cycle
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A smartphone’s camera, design, and battery life are examples of:
Benefits
Functions
Features
Brands
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The level of product that represents the customer’s emotional meaning is called:
Tangible product
Augmented product
Generic product
Conceptual product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Durable goods are:
Easily consumed and low-cost
High-quality items that last for a long time
Always intangible
Used only once
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a non-durable good?
Television
Refrigerator
Shampoo
Car
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