Applied Business Tools Quiz 2 - MIDTERM

Which set of elements represents the expansion of the 4 Ps to the 7 Ps in the hotel marketing mix?

• Planning, Placement, Personnel

• People, Process, Physical Evidence

• Promotion, Pricing, Positioning

• Product, Price, Power

What is the defining characteristic of Traditional Marketing?

• Targets audiences through online channels

• Focuses exclusively on digital billboards

• A promotional strategy using offline materials

• Relies primarily on social media influencers

What specific digital marketing advantage is described as leveraging guest preferences and booking history for targeted offers?

• Global Visibility

• Online Booking Dominance

• Personalized Experiences

• Visual Storytelling

Which current marketing tool offers 24/7 customer service and instant booking using artificial intelligence?

• Local SEO

• Social Commerce

• AI-Powered Chatbots

• Metasearch

Which of the following is not listed as a Traditional Marketing Tactic?

• Product placement

• Cold calling

• Local SEO

• Direct mail

The objective of 'Sustainability Marketing' is to appeal to conscious travelers by promoting what?

• Programmatic Ads

• Eco-friendly practices and green initiatives

• Social Commerce

• 360∘ virtual tours

Video & Virtual Reality Marketing is characterized by the use of 360∘ virtual tours and which other format to showcase properties?

• Broadcast television

• Short-form videos (TikTok, Reels)

• Billboards

• Print ads

What is the overall purpose of the Hotel Marketing Mix?

• To manage payroll and inventory

• To influence guest demand and achieve marketing goals

• To oversee daily operations and maintenance

• To attract investors and secure loans

Which trend from the 2020s focuses on providing guests with authentic, non-touristy experiences?

• Health and Wellness

• Social Media Marketing

• Cultural Immersion

• Data Analytics

Social Commerce & Influencers involves direct booking through platforms like Facebook and Instagram, along with what other strategy?

• Cold calling

• Collaboration with travel influencers

• Direct mail campaigns

• Broadcasting on television