Mastering the 4 Ps of Marketing

Which of the following is an example of product differentiation used by Cadbury in the UK chocolate market?

• Offering a wide range of unique flavours such as Dairy Milk Caramel and Fruit & Nut

• Reducing the price of all chocolate bars to £0.50

• Only selling products online

• Using only black and white packaging

Which pricing technique is commonly used by supermarkets like Tesco to attract customers?

• Price skimming

• Penetration pricing

• Psychological pricing (e.g., £1.99 instead of £2.00)

• Premium pricing

Which of the following is a direct distribution channel for a clothing brand in the UK?

• Selling through department stores like John Lewis

• Selling through independent retailers

• Selling via the brand’s own website

• Selling through wholesalers

Which promotional campaign is associated with John Lewis during the Christmas season?

• The “Share a Coke” campaign

• The “Christmas Advert” featuring emotional storytelling

• The “Just Do It” campaign

• The “Because You’re Worth It” campaign

Which of the following is NOT a method of product differentiation?

• Unique packaging design

• Lowering the price below competitors

• Offering additional features

• Superior customer service

Which of the following is an example of an indirect distribution channel for a UK-based electronics brand?

• Selling products through their own retail stores

• Selling products via Amazon UK

• Selling products at pop-up events

• Selling directly to customers at trade shows

Which promotional technique is used when Sainsbury’s offers “Buy One Get One Free” deals?

• Public relations

• Direct marketing

• Sales promotion

• Sponsorship

Which of the following best describes the “premium pricing” strategy?

• Setting prices lower than competitors to gain market share

• Setting prices high to reflect a product’s exclusivity and quality

• Offering discounts to clear old stock

• Matching competitors’ prices

Which of these UK retailers is known for using multiple distribution channels, including physical stores, online shopping, and click-and-collect services?

• Greggs

• Marks & Spencer

• Poundland

• Primark

The 4 P's stands for 'Promotion', 'Place', 'Price' and ....

• Premium

• Product

• Packaging

• Personalised