114-1 Business English Question Bank

Read this statement: "Apple’s brand name is simple, clean, and unexpected for a tech company. It avoids complex or technical names, making it easy to remember and friendly." Which idea best explains why the name Apple works well as a brand name?

• It breaks away from technical-sounding names, so it feels easy and friendly.

• It uses complicated industry terms that impress engineers.

• It includes numbers and symbols to look modern.

• It is long and detailed, which shows the company’s history.

Which qualities are highlighted as features of Apple’s brand name? Select all that apply.

• Unexpected for a tech company

• Clean

• Highly technical

• Simple

Which description best matches Apple’s logo and visual identity according to the material?

• Minimalist and elegant, instantly recognizable

• Detailed and busy, making it hard to recognize quickly

• Abstract and confusing, requiring explanation

• Traditional and text-heavy, focused on long labels

Which features are highlighted as key to Apple’s branding power? Select all that apply.

• Physical keyboards

• Sleek design

• Innovation

• Extra-thick phone bodies

Before the iPhone, mobile phone design was described as versatile. Which option lists examples of that versatility from the text?

• Phones that were all identical in size and color

• Only touch-screen phones with one shape

• Phones without any moving parts or buttons

• Flip phones, slide phones, candy bar phones, and some with physical keyboards

Based on the phone collage, which features were common in the earlier models shown on the left? Select all that apply.

• Flip or slide openings

• Physical number keypads

• External antennas or antenna bumps

Which pair shows product synergy in Apple’s ecosystem, where two items work seamlessly together?

• MacBook and a non-Apple printer with no special setup

• Apple Watch and a random fitness app that does not sync

• Apple TV and any remote with no pairing

• iPhone and AirPods connecting for quick audio switching

According to the summary, what is branding mainly described as?

• A discount program to increase sales quickly

• A catchy logo or slogan used in ads

• A strategic process that shapes how people feel, think, and connect with a brand

• A list of products a company sells

Which outcome MOST closely linked to strong branding, as shown by the example of Apple in the summary?

• Fewer customers recognizing the brand globally

• Lower product quality but higher prices

• Customer loyalty built through a strong connection

• Short-term attention without lasting impact

According to the recap, what is the best definition of business etiquette? Choose the most precise option.

• The manners and behaviors expected within the workplace

• Expensive clothing and elite social customs

• Rules for impressing clients during sales pitches

• Polite language used in formal emails only