
QUIZ 3 strama
Authored by Christian Salem
Business
University
Used 2+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which strategic tool primarily matches internal strengths and weaknesses with external opportunities and threats?
BCG Matrix
SWOT Matrix
IE Matrix
QSPM
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the SWOT Matrix, strategies that use strengths to take advantage of opportunities are called:
WT strategies
ST strategies
WO strategies
SO strategies
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a dimension used in the SPACE Matrix?
Financial Position (FP)
Competitive Position (CP)
Industry Position (IP)
Market Growth Rate (MGR)
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A firm plotted in the aggressive quadrant of the SPACE Matrix is most likely to pursue:
Retrenchment strategies
Defensive strategies
Growth and expansion strategies
Liquidation strategies
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the BCG Matrix, a business unit with high market share and low industry growth is classified as:
Star
Question Mark
Dog
Cash Cow
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of the BCG Matrix?
To evaluate internal strengths and weaknesses
To determine competitive positioning only
To allocate resources among business units
To rank alternative strategies quantitatively
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the IE Matrix, cells I, II, and IV generally suggest which strategic posture?
Harvest and divest
Hold and maintain
Grow and build
Retrench and liquidate
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