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QUIZ 3 strama

Authored by Christian Salem

Business

University

Used 2+ times

QUIZ 3 strama
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which strategic tool primarily matches internal strengths and weaknesses with external opportunities and threats?

BCG Matrix

SWOT Matrix

IE Matrix

QSPM

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the SWOT Matrix, strategies that use strengths to take advantage of opportunities are called:

WT strategies

ST strategies

WO strategies

SO strategies

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a dimension used in the SPACE Matrix?

Financial Position (FP)

Competitive Position (CP)

Industry Position (IP)

Market Growth Rate (MGR)

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A firm plotted in the aggressive quadrant of the SPACE Matrix is most likely to pursue:

Retrenchment strategies

Defensive strategies

Growth and expansion strategies

Liquidation strategies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the BCG Matrix, a business unit with high market share and low industry growth is classified as:

Star

Question Mark

Dog

Cash Cow

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of the BCG Matrix?

To evaluate internal strengths and weaknesses

To determine competitive positioning only

To allocate resources among business units

To rank alternative strategies quantitatively

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the IE Matrix, cells I, II, and IV generally suggest which strategic posture?

Harvest and divest

Hold and maintain

Grow and build

Retrench and liquidate

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