SMM 2-4 Measuring Success with Metrics

Which term describes a business model where one business sells its products to another business?

• B2B (Business to Business)

• SMS Marketing

• Lead

• Mobile Commerce

A digital marketing metric that measures the cost advertisers pay to reach a thousand unique users with their ad is called:

• CPM Reach

• Cost Per Action (CPA)

• Cost Per Install (CPI)

• Click-Through Rate (CTR)

Which of the following is a way for Fancy Flowers to determine if their Paid Digital Marketing Ads are working?

• By guessing based on customer feedback

• By using digital marketing analytics and metrics

• By increasing the advertising budget

• By changing the color of the ads

Why is it important for businesses like Fancy Flowers to use analytics and metrics in digital marketing?

• To measure performance and effectiveness of their ads

• To design new flower arrangements

• To hire more employees

• To reduce the price of flowers

What does CPM stand for in digital marketing metrics?

• Cost Per Mille

• Cost Per Minute

• Cost Per Market

• Cost Per Member

If a digital marketer wants to measure how many people saw their ad, which metric would they most likely use?

• Cost Per Impression (CPI)

• Cost Per Acquisition (CPA)

• Cost Per Click (CPC)

• Cost Per Engagement (CPE)

Which of the following is the correct formula for calculating CPM Reach?

• (Total Ad Spend / Total Number of Unique People Reached) x 1000

• (Total Number of Unique People Reached / Total Ad Spend) x 1000

• (Total Ad Spend x Total Number of Unique People Reached) / 1000

• (Total Ad Spend / 1000) x Total Number of Unique People Reached

If an advertiser spends $500 and reaches 2,000 unique people, what is the CPM Reach?

• $250

• $100

• $500

• $50

What does CPM Reach represent in advertising?

• The cost to reach 1,000 unique viewers with an ad

• The total number of unique views an ad receives

• The total ad spend for a campaign

• The average number of clicks per ad

A campaign has an ad spend of $600 and receives 15,000 unique views. Using the CPM Reach formula, what is the CPM Reach?

• $40.00

• $60.00

• $24.00

• $15.00