Homework - Market research (2nd time)
Passage
•
Business
•
9th - 10th Grade
•
Practice Problem
•
Medium
Standards-aligned
Fleur Wilkinson
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
Market research is the process of finding out what customers (a) and what they need.
Tags
Understanding
2.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
Primary research is also known as (a) research.
Tags
Understanding
3.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
Secondary research is sometimes called (a) research.
Tags
Understanding
4.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
The purpose of market research includes reducing (a) in product development.
Tags
Applying
5.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
One advantage of using internal data for secondary research is that it is not available to (a) .
Tags
Applying
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a primary market research method?
Questionnaires
Books
Government Publications
Purchased Data
Tags
Understanding
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one disadvantage of using focus groups in market research?
Peer pressure may influence answers
Data is not available to competitors
It is quicker to carry out
It is cheaper to use
Tags
Understanding
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