The History and Evolution of Fanta

Fanta, a globally recognized soft drink, has a surprising origin story. Initially created in Nazi Germany from food scraps due to wartime shortages, Fanta was developed by Max Keith to keep Coca-Cola's German operations afloat during WWII. The drink gained popularity in Germany and later evolved into the vibrant Fanta Orange we know today. Despite its controversial beginnings, Fanta has become a beloved beverage worldwide, though Coca-Cola faced backlash for its historical associations.

What is one of the key elements that make Fanta easily recognizable?

• Its low sugar content

• Its unique bottle shape

• Its bright colors and bold advertisements

• Its association with sports events

Who was responsible for Coca-Cola's international expansion in the early 20th century?

• Ray Rivington Powers

• Max Keith

• Robert Woodruff

• Adolf Hitler

What was Ray Rivington Powers known for in the German Coca-Cola subsidiary?

• His financial acumen

• His charismatic sales tactics

• His invention of Fanta

• His collaboration with the Nazi Party

How did Max Keith manage to keep Coca-Cola's operations running in Germany during World War II?

• By shutting down all operations

• By importing Coca-Cola syrup from the USA

• By creating a new soft drink from food scraps

• By collaborating with the Nazi Party

What was the main ingredient used in the original Fanta created during World War II?

• Coca-Cola syrup

• Apple fibers and whey

• Citrus fruits

• Ginger ale

What was the color of the original Fanta drink created during World War II?

• Deep red

• Translucent beige

• Clear

• Bright orange

How did Fanta manage to become popular in Germany during the war?

• It was cheaper than other drinks

• It was the only available soft drink

• It was heavily advertised

• It was imported from the USA

What significant change occurred to Fanta after World War II?

• It was discontinued

• It was rebranded with a vibrant orange color

• It was sold exclusively in Germany

• It was made with Coca-Cola syrup

What was the controversy surrounding Fanta's 75th anniversary ad?

• It was released without Coca-Cola's approval

• It referred to World War II-era Germany as the 'Good Old Times'

• It featured outdated branding

• It claimed Fanta was invented in the USA

What does Fanta's origin story illustrate about business during wartime?

• The necessity of international collaboration

• The role of innovation in overcoming challenges

• The impact of advertising on sales

• The importance of maintaining brand identity