Justin's Nut Butter Journey

The video explores Justin Gold's journey from making nut butter in his kitchen to selling his company for $281 million. It highlights his innovative approach to product development, market testing, and packaging, which led to significant growth and eventual acquisition by Hormel. The story emphasizes the importance of hard work, community support, and being in the right place at the right time.

What was the initial product that Justin Gold focused on reinventing?

• Energy drinks

• Granola bars

• Peanut butter

• Almond milk

What inspired Justin to start experimenting with nut butter flavors?

• The lack of variety in store-bought nut butters

• A suggestion from a friend

• A cooking class he attended

• A documentary on healthy eating

Where did Justin first test his nut butter products?

• Food festivals

• Boulder's farmer's market

• Online marketplaces

• Local grocery stores

What innovation helped Justin's company stand out in the nut butter market?

• Creating nut butter squeeze packs

• Offering free samples

• Introducing organic ingredients

• Partnering with local chefs

Which major retailer was among the first to order Justin's squeeze packs?

• Costco

• Whole Foods

• Kroger

• Walmart

What was a key condition Justin set for the sale of his company to Hormel?

• The company must expand internationally

• The product line must be diversified

• The brand name must be changed

• The business must remain in Boulder

How much did Hormel pay to acquire Justin's company?

• $281 million

• $200 million

• $100 million

• $350 million

What does Justin attribute as a significant factor in his success?

• His extensive business education

• The supportive community in Boulder

• A large marketing budget

• His family's business background

When did Justin eventually leave his namesake company?

• 2021

• 2020

• 2019

• 2018

What does Justin believe is often misunderstood about his journey?

• The role of luck in his success

• The importance of product quality

• The need for a large team

• The significance of social media