Ticketmaster Market Concerns and Reactions

Ticketmaster Market Concerns and Reactions

Assessment

Interactive Video

Business, Arts, Social Studies

9th - 12th Grade

Hard

Created by

Mia Campbell

FREE Resource

The video discusses the chaos surrounding the pre-sale of Taylor Swift's concert tickets, highlighting fan frustrations and Ticketmaster's response. It explores the impact of dynamic pricing and the monopoly concerns surrounding Ticketmaster and Live Nation. The video also touches on the legal scrutiny these companies face due to their market dominance.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main issue fans faced during the pre-sale of Taylor Swift's stadium tour tickets?

The venues were too small.

The tickets were too expensive.

The website crashed and queues were long.

The concert dates were not announced.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the reasons for the high demand for Taylor Swift's concert tickets?

The venues were very small.

The concerts were free.

It was her first tour since 2018.

The tickets were sold at a discount.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Taylor Swift respond to the ticket sale chaos?

She offered free tickets to affected fans.

She canceled the tour.

She apologized to her fans and expressed frustration.

She blamed Ticketmaster directly.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the reaction of fans who couldn't get tickets during the pre-sale?

They decided not to attend the concert.

They were disappointed and blamed Ticketmaster.

They were understanding and patient.

They blamed Taylor Swift.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is dynamic pricing in the context of ticket sales?

Prices that decrease over time.

A fixed price for all tickets.

Prices that adjust based on demand.

A lottery system for ticket allocation.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Ticketmaster say about the number of people trying to buy tickets?

Only verified fans could access the site.

There were 14 million people, including bots.

There were fewer buyers than expected.

The demand was manageable.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the market does Ticketmaster control according to the Yale School of Management?

80%

70%

60%

50%

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