Olipop: The Journey of a Prebiotic Soda

Olipop, a prebiotic soda founded by Ben Goodwin and David Lester, has grown from a small startup to a major player in the soda industry. Initially launched in 2018 with a $100,000 investment, Olipop has seen exponential growth, reaching $73.4 million in revenue by 2022. The founders' backgrounds in nutrition and management, along with their previous experience with the probiotic soda Obie, contributed to Olipop's success. The brand focuses on gut health, low sugar, and fiber content, appealing to health-conscious consumers. With celebrity investors and a strong social media presence, Olipop is poised for further expansion, aiming to surpass $200 million in sales by the end of 2023.

What was the primary goal of Ben Goodwin and David Lester when creating Olipop?

• To create a high-sugar soda

• To produce a soda with no fiber

• To develop a gut-healthy, low-sugar soda

• To make a soda with artificial ingredients

What was the initial investment amount that Ben and David put into Olipop?

• $200,000

• $100,000

• $50,000

• $500,000

What was the name of the first soda venture by Ben and David before Olipop?

• Prebiotic Pop

• GutFizz

• Obie

• OliSoda

What was a key component of Olipop's formulation process?

• Removing all fiber content

• Increasing sugar content

• Achieving similar flavor profiles as iconic soda brands

• Using artificial sweeteners

How many flavors did Olipop initially launch with in 2019?

• Three

• Five

• Four

• Two

Which celebrity was named as Olipop's first spokesperson in early 2023?

• Camila Cabello

• Jonas Brothers

• Mindy Kaling

• Gwyneth Paltrow

What was the gross revenue of Olipop in 2022?

• $50 million

• $73.4 million

• $100 million

• $200 million

What is the projected sales target for Olipop by the end of 2023?

• $250 million

• $200 million

• $150 million

• $100 million

How many stores is Olipop expected to be sold in by the end of 2023?

• 20,000

• 40,000

• 10,000

• 30,000

What is a significant factor contributing to Olipop's success according to the founders?

• Limited flavor options

• High sugar content

• Mistakes made in the past

• Lack of competition