Play-Doh: From Wallpaper Cleaner to Iconic Toy

Play-Doh, originally a wallpaper cleaner, was transformed into a popular toy in the 1950s. The McVicker family, facing declining sales, repurposed their product with the help of Kay Zufall. Play-Doh's success was boosted by strategic marketing, including a deal with Captain Kangaroo. It became a global phenomenon, eventually being acquired by General Mills and later Hasbro, maintaining its popularity worldwide.

What was the original purpose of Play-Doh when it was first invented?

• A cleaning product for floors

• A type of modeling clay

• A wallpaper cleaner

• A toy for children

Who founded the company Koodall, which later became known for Play-Doh?

• Samuel McVicker

• Noah McVicker

• Joseph McVicker

• Cleo McVicker

What major change in the 1950s led to the decline in sales of Koodall's wallpaper cleaner?

• Introduction of electric heating

• Economic recession

• Switch to vinyl wallpaper

• Rise of new cleaning products

Who suggested the idea of transforming wallpaper cleaner into a toy?

• Bob Keishon

• Bill Rodenbaugh

• Joseph McVicker

• Kay Zufall

What was the original name proposed for Play-Doh before it was changed?

• Koodall's Creative Compound

• Koodall's Fun Dough

• Koodall's Play Clay

• Koodall's Rainbow Modeling Compound

Which department store first became a major client for Play-Doh?

• Macy's

• Woodward and Lothrop

• Sears

• Marshall Fields

What was the name of the popular TV show that helped boost Play-Doh's sales?

• The Mickey Mouse Club

• Mister Rogers' Neighborhood

• Sesame Street

• Captain Kangaroo

What was the name of Play-Doh's mascot introduced in 1960?

• Clay Carl

• Doughy Dan

• Moldy Mike

• Play-Doh Pete

Which company acquired the Play-Doh brand in 1991?

• General Mills

• Mattel

• Hasbro

• Kenner

In how many countries is Play-Doh available today?

• 80

• 70

• 50

• 60