Which continent has been particularly challenging for Starbucks to penetrate?

Starbucks in Australia: Challenges and Strategies

Interactive Video
•
Business, Geography, History
•
9th - 12th Grade
•
Hard

Emma Peterson
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Asia
Europe
Africa
Australia
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was one of the main reasons for Starbucks' initial failure in Australia?
Too rapid expansion
Poor quality coffee
Lack of marketing
High competition from local cafes
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the financial impact on Starbucks in Australia by 2007?
Stable with no major financial issues
Profitable with high revenue
Gained market dominance
Accumulated significant losses
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the impact of the financial crisis on Starbucks' operations in 2008?
Increase in profits
Introduction of new products
Closure of underperforming stores
Expansion into new markets
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key characteristic of Australia's coffee culture?
High consumption of sugary drinks
Lack of local coffee shops
Preference for instant coffee
Focus on espresso and specialty drinks
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What cultural influence shaped Australia's coffee scene?
Italian and Greek
American
French
British
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Gloria Jean's succeed in Australia where Starbucks struggled?
By partnering with Starbucks
By offering a wide variety of espresso drinks
By focusing on tea instead of coffee
By reducing prices significantly
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