Starbucks in Australia: Challenges and Strategies

Starbucks in Australia: Challenges and Strategies

Assessment

Interactive Video

Business, Geography, History

9th - 12th Grade

Hard

Created by

Emma Peterson

FREE Resource

Starbucks, a global coffee giant, faced significant challenges in Australia due to rapid expansion and failure to adapt to the local coffee culture. Unlike the U.S., Australians preferred local cafes with sophisticated coffee options. Gloria Jean's succeeded where Starbucks struggled by aligning with local tastes. Starbucks is now attempting a comeback by targeting tourists and learning from past mistakes, including a new strategy in Italy.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which continent has been particularly challenging for Starbucks to penetrate?

Asia

Europe

Africa

Australia

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main reasons for Starbucks' initial failure in Australia?

Too rapid expansion

Poor quality coffee

Lack of marketing

High competition from local cafes

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the financial impact on Starbucks in Australia by 2007?

Stable with no major financial issues

Profitable with high revenue

Gained market dominance

Accumulated significant losses

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the impact of the financial crisis on Starbucks' operations in 2008?

Increase in profits

Introduction of new products

Closure of underperforming stores

Expansion into new markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key characteristic of Australia's coffee culture?

High consumption of sugary drinks

Lack of local coffee shops

Preference for instant coffee

Focus on espresso and specialty drinks

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What cultural influence shaped Australia's coffee scene?

Italian and Greek

American

French

British

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Gloria Jean's succeed in Australia where Starbucks struggled?

By partnering with Starbucks

By offering a wide variety of espresso drinks

By focusing on tea instead of coffee

By reducing prices significantly

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