The Rise and Fall of the Dollar Menu

The video explores the history and evolution of the fast food dollar menu, starting with Wendy's Super Value Meal in 1989, followed by Burger King's Great Tastes Menu, and McDonald's eventual introduction of the Dollar Menu in 2002. It discusses the challenges faced by McDonald's, including franchisee dissatisfaction and financial losses, leading to adaptations like the Dollar Menu and More and the MC Pick Two. The video concludes with the modern iteration of the $1, $2, $3 Dollar Menu, highlighting its success and impact on sales.

Which fast food chain first introduced a cheaper side menu in 1989?

• McDonald's

• Burger King

• Wendy's

• Taco Bell

What was the name of Burger King's menu introduced in 1998?

• Super Value Meal

• Great Tastes Menu

• Value Packs

• Dollar Menu

What was included in the original Happy Meal introduced by McDonald's?

• Burger, fries, and a milkshake

• Burger, fries, milkshake, and a toy

• Burger, salad, soft drink, and a prize

• Burger, fries, soft drink, cookie, and a prize

What was the main issue with McDonald's Dollar Menu introduced in 2002?

• It was too expensive

• It encouraged customers to spend less

• It was not popular

• It had limited items

What was the name of the promotion that replaced the Dollar Menu and More?

• Super Value Meal

• Great Tastes Menu

• Value Packs

• McPick Two

Which fast food chain introduced a 4 for $4.00 deal in response to McDonald's promotions?

• Wendy's

• Taco Bell

• Subway

• Burger King

What was the main reason for the failure of the McPick Two promotion?

• It was not well advertised

• It was too expensive

• Franchise owners lost money

• It had limited options

What was the unique feature of the $1.00, $2.00, $3.00 Dollar Menu introduced in 2017?

• It was limited to breakfast items

• It was only available online

• It included a variety of price points

• It only had $1.00 items

How did the $1.00, $2.00, $3.00 Dollar Menu impact McDonald's sales?

• Sales fluctuated

• Sales remained the same

• Sales decreased

• Sales increased

Which fast food chain mocked McDonald's $1.00, $2.00, $3.00 Dollar Menu?

• Wendy's

• Taco Bell

• KFC

• Burger King