The Sad History of McDonald's Happy Meal

The video explores the history and evolution of McDonald's Happy Meal, from its creation by Dona Yoli in Guatemala to its US debut and subsequent global success. It highlights the marketing strategies, media tie-ins, and challenges faced, including safety concerns and criticism over targeting children. McDonald's adaptations to address these issues, such as reducing plastic use and altering meal contents, are also discussed.

Who was responsible for creating the first child-friendly meal option at McDonald's?

• Dona Yoli

• Ray Kroc

• Ronald McDonald

• Bob Bernstein

What was the main reason McDonald's needed to pivot its strategy in the 1970s?

• High operational costs

• Lack of adult customers

• Competition from Burger Chef and Burger King

• Decline in food quality

What was the initial reaction of McDonald's franchise owners to the Happy Meal?

• They ignored it completely

• They were enthusiastic and supportive

• They were skeptical and hesitant

• They immediately adopted it nationwide

What was a significant factor in the initial success of the Happy Meal?

• The low price point

• The surprise toy element

• The inclusion of a large burger

• The colorful packaging

Which toy brand did McDonald's partner with in 1983 to create Happy Meal toys?

• Hasbro

• Mattel

• Lego

• Playmobil

What was the most significant Happy Meal toy craze in the 1990s?

• Transformers

• Teeny Beanies

• Barbie

• Hot Wheels

Which movie tie-in was canceled due to its violent content?

• Batman Returns

• The Little Mermaid

• Star Trek: The Motion Picture

• Ghostbusters

What major change did McDonald's make to Happy Meals in response to health concerns?

• Added more sugary drinks

• Introduced more fried items

• Increased portion sizes

• Removed cheeseburgers and added apple slices

How did McDonald's address environmental concerns with Happy Meal toys?

• Increased the size of toys

• Made toys more colorful

• Used 3D paper and recycled plastic

• Stopped including toys altogether

What was the purpose of McDonald's adult Happy Meals introduced recently?

• To offer healthier meal options

• To introduce new toy lines

• To compete with gourmet restaurants

• To attract millennial nostalgia