Why Asia is Going All Hollywood

Patrick Grove discusses the challenges of running iFlix, a video streaming service in emerging markets, where piracy is a major competitor. He compares iFlix's strategy to Netflix, emphasizing the importance of local content and the shift in investment from Western to regional content. The discussion also covers the influence of the Chinese government in promoting content globally and the success of mobile payment models in China. Finally, Grove highlights the use of data to guide content production decisions.

What is the primary challenge faced by video streaming services in emerging markets?

• Limited internet access

• Lack of local content

• High subscription costs

• Piracy

What is a key difference between Netflix's and iFlix's business models in emerging markets?

• Netflix focuses on high subscription fees

• iFlix has a larger content library

• iFlix targets middle-class consumers with low-cost subscriptions

• Netflix offers more local content

How does iFlix's prime time differ from traditional TV prime time?

• It is earlier in the day

• It matches traditional TV prime time

• It is during typical sleep hours

• It is during the afternoon

What is a significant factor in iFlix's content licensing strategy?

• Reducing content variety

• Prioritizing local and regional content

• Focusing on Western content

• Increasing subscription fees

What is a major reason for the shift towards local content in iFlix's strategy?

• Increased demand for local content

• Higher production costs of Western content

• Lack of Western content availability

• Government regulations

Which government is most proactive in promoting its content globally?

• United Kingdom

• United States

• India

• China

How does the Chinese government support its content creators?

• By providing financial incentives

• By restricting foreign content

• By promoting content globally

• By offering tax breaks

What has contributed to the increase in paid content consumption in China?

• Government subsidies

• Proliferation of original content and ease of mobile payments

• Increase in Western content

• Decrease in piracy

What is a significant trend in the Chinese video streaming market?

• Increase in piracy

• Decrease in mobile payments

• Growth in paid subscriptions

• Decline in original content

What role does data play in iFlix's content production?

• It is not used

• It helps determine popular genres and actors

• It only influences marketing strategies

• It is used to reduce costs