Facebook shows consumers ads based on their offline shopping habits

The video explains how Facebook uses data from user purchases, acquired through partnerships with retailers, to serve targeted ads. When a consumer buys a product, retailers can share purchase details and user information with Facebook. Facebook matches this data to user profiles to display relevant ads. Users can opt out of targeted ads through their Facebook ad settings.

What is the primary purpose of Facebook using both online and offline data?

• To increase user engagement

• To enhance security

• To serve targeted ads

• To improve user experience

How does Facebook acquire information about user purchases?

• Through user surveys

• Via partnerships with retailers

• By tracking online browsing history

• Through social media interactions

What type of information can retailers share with Facebook?

• Purchase details and personal information

• Social media posts

• User's browsing history

• User's location data

What does Facebook do with the information received from retailers?

• Sells it to third parties

• Uses it to create custom audiences for targeted ads

• Stores it for future use

• Deletes it after 30 days

How can Facebook users opt out of targeted ads?

• By changing their privacy settings

• By clicking the 'Not allowed' option in ad settings

• By contacting customer support

• By deleting their account