Facebook shows consumers ads based on their offline shopping habits

The video explains how Facebook uses data from user purchases, acquired through partnerships with retailers, to serve targeted ads. When a consumer buys a product, retailers can share purchase details and user information with Facebook. Facebook matches this data to user profiles to display relevant ads. Users can opt out of targeted ads through their Facebook ad settings.

How does Facebook acquire information about user purchases?

What information can retailers retain about consumers?

How does Facebook match the acquired information to a user's profile?

What is the purpose of creating a custom audience from acquired information?

What option do Facebook users have regarding targeted ads?