Daily Active Users

The video tutorial explains the concept of daily active users (DAUs) in online marketing. It defines DAUs as the number of unique users interacting with an online product daily, such as games or social media platforms. The tutorial emphasizes the importance of DAUs as a success measure for marketers, indicating the effectiveness of their strategies by the number of users engaging with their product each day.

What does the term 'daily active users' refer to in online marketing?

• The number of users who unsubscribe from a service each day

• The number of users who purchase a product each day

• The number of users who interact with a product each day

• The total number of users registered on a platform

Which of the following is NOT an example of an online product that can have daily active users?

• A social media platform

• An online publication

• An online game

• A printed newspaper

Why are daily active users important for marketers?

• They measure the number of advertisements viewed

• They indicate the number of products sold

• They reflect the level of user engagement with the product

• They show the number of new users each month

How can marketers assess their success using daily active users?

• By tracking the number of users who log in each day

• By measuring the total revenue generated

• By counting the number of new users each year

• By evaluating the number of customer complaints

What does an increase in daily active users signify for a product?

• A reduction in marketing efforts

• An improvement in user engagement

• A decline in product quality

• A decrease in user engagement