Scott Galloway - The Four The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway discusses his book 'The Four', which connects evolutionary anthropology to the strategies of Amazon, Apple, Facebook, and Google. He argues that these companies tap into basic human instincts, such as the need for a deity, love, consumption, and procreation. Google is likened to a modern-day god, Facebook fulfills the need for love, Amazon caters to consumer instincts, and Apple appeals to status and procreation instincts. Galloway warns of the unchecked power of these tech giants and suggests the need for regulation.

What basic human need does Google fulfill according to Scott Galloway?

• The need for love

• The need for consumption

• The need for a superbeing

• The need for procreation

How does Facebook cater to our instinctual needs?

• By offering divine intervention

• By creating empathy through images

• By signaling worthiness as a mate

• By providing more products for less

What is Amazon's business strategy according to the video?

• Providing more for less

• Offering divine intervention

• Signaling worthiness as a mate

• Creating empathy through images

What is the penalty for overconsumption as discussed in the video?

• Starvation

• Divine intervention

• Lethargy and diabetes

• Lack of empathy

How does Apple appeal to our procreation instincts?

• By offering more products for less

• By creating empathy through images

• By signaling worthiness as a mate

• By providing divine intervention

What critique does Scott Galloway offer about the power of big tech companies?

• They fail to create empathy

• They are inherently evil

• They lack checks and balances

• They offer too many products

What is the main theme of Scott Galloway's book 'The Four'?

• The rise of modern-day gods

• Connecting evolutionary anthropology to business strategy

• The importance of empathy in business

• The history of business