Normative and Informational Social Influence - Social Influence - Psychology A-Level Revision Tool

The video explores social influence within groups, focusing on the dual process model by Deutsch and Gerard, which distinguishes between normative and informational social influence. It discusses how these influences are tested in experiments and introduces Turner's self categorization theory, which explains why individuals are influenced differently based on their relationship with the group. Turner proposes a unified model called referent informational influence, emphasizing the role of group identity in social influence.

What is the primary motivation behind normative social influence?

• To be accurate

• To gather information

• To be liked by the group

• To avoid conflict

In Sherif's autokinetic effect study, what type of social influence is primarily observed?

• Informational social influence

• Referent informational influence

• Normative social influence

• Coercive social influence

What does Asch's line study primarily demonstrate?

• Dual process model

• Informational social influence

• Normative social influence

• Self-categorization theory

How can researchers determine if a behavior is due to informational influence?

• By observing if the behavior persists in private

• By analyzing verbal feedback

• By checking if the behavior changes in a group

• By measuring the speed of response

What does Turner's self-categorization theory suggest about social influence?

• It is solely based on informational influence

• It depends on the individual's relationship with the group

• It is a uniform process for everyone

• It is irrelevant in group settings

According to Turner, what is necessary for informational influence to occur?

• An ambiguous task

• A relationship with the reference group

• A clear understanding of the task

• A strong desire to be liked

What did Boyanowsky and Allen's study demonstrate about racial prejudice and persuasion?

• Racially prejudiced individuals prefer information from diverse groups

• Racially prejudiced individuals are not influenced by social groups

• Racially prejudiced individuals are more persuaded by members of their own racial group

• Racially prejudiced individuals are equally persuaded by all groups