What was one of the key strategies Chris McCarthy used to turn around MTV's ratings?
MTV Looks to Build a Future on Its Rich History of Content

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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Leaning back into MTV's strengths
Focusing on international markets
Introducing new reality shows
Reducing advertising time
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main goal of MTV's 'Plus One to Vote' campaign?
To promote new music releases
To host election debates
To encourage young people to bring friends to vote
To increase social media engagement
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is MTV Studios' approach to content creation for different platforms?
Limiting content to scripted series
Opening up its IP library for streaming partners
Creating content exclusively for MTV's own platforms
Focusing solely on cable TV
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does MTV plan to optimize its partnerships with streaming services?
By having projects in active discussion and development
By creating exclusive content for each service
By focusing only on social media platforms
By reducing the number of partners
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the trend in consumer content consumption over the past decade?
It has decreased significantly
It has increased from 1/3 to 2/3 of waking hours
It has shifted entirely to digital platforms
It has remained the same
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is MTV's strategy regarding its IP in the future?
To sell it to other media companies
To limit it to reality TV shows
To license it out and expand across platforms
To focus only on traditional cable
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does MTV view the role of content quality in its strategy?
Quality is crucial and they aim to provide unique content
Quality is less important than quantity
They focus only on unscripted reality shows
They prioritize international content over quality
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